Colour Assignment

Development Plan


For this assignment I am going to focus on colours in branding and experiment with how we recognise and view them. I intend to achieve this by using manual focus to deliberately take out of focus images of well known logos that most of us will encounter on a day to day basis. The idea is to get the viewer to look at and engage with my images by getting them to figure out what each logo is for, the main clues being the colour and shape. I am going to present these images as A3 prints.


Helena's Comment: This sounds like an interesting concept, and will challenge the audience well if pulled off correctly. If you use well known brands and try to make them unrecognisable, that would work really well!


Research


 

John Divola

This is an image from Divola’s Zuma series where Divola has photographed desolated and dilapidated buildings. The most colourful element of this image is the book that has been captured in mid air, I think that capturing the book in this way gives the effect of brighter colours being thrown into the viewer’s face – although it is still subtle within the image. It was only after seeing the book that I started to notice the less vibrant colours in the curtains and even the colours of the sea and sky outside of the room in the background. I really like the poltergeist effect that freezing the book in mid air has given this image.

Tom Hunter

The main visible colour overall in this image is green, this in combination with the low lighting conditions seems to give the viewer a slight anxious feeling, or a feeling of something isn’t quite right. The model positioned in the light facing away from the camera adds to this feeling. I could use the technique of exaggerating colours to get a particular feeling from the viewer.

William Eggleston

I have chosen to look at this image not only for the use of dull ‘edgy’ colours (that I love I might like to add!) but also for the composition that Eggleston has chosen. I like that there’s not a person in this image and that the tricycle fills most of the frame because this give room for the viewer’s imagination to run wild.

So now I have explored colours a little it is time for me to move on and look at the focus (or rather the defocus) of the image, for my project I intend for my images to be out of focus so I have looked at two photographers, both named Bill!

  

 Bill Armstrong

#73, 2003 figures 

This is from Armstrong's Infinity series where all of his images have the manual focus set to infinity to produce images that are out of focus.

Armstrong's work consists of pinching images and shapes from different publications and materials such as leaflets and posters he then uses different ways to change them, such as turning them into a collage or by painting them.


Once he has transformed the images into something that is his own he photographs them out of focus to eliminate edges and to create an out of focus image.

He is drawn to the perceptions of his work - that they aren't as they seem and that our minds try to change them into things that they are not.  The misinterpretation of the subject of the image is something that I aim to achieve in my final prints.

Bill Jacobson

Untitled, #3830, 2000

Another photographer that deliberately shoots his images using soft focus is Bill Jacobson.

Jacobson's work differs from Armstrong's because Jacobson captures situations that are happening in real life instead of fabricating them like Armstrong.


My idea is to take on board this out of focus effect but to mix both Jacobson and Armstrong's different ideas and create images of different logos that most people would've seen at some point in their life so that they are on the verge of unrecognisable to see if the audience can recognise them.




My Images

Here is a slideshow of the images that I produced for this project, they are deliberately out of focus, I didn't really edit these images just altered the brightness a little and cropped a few where cropping was necessary.

The main use of the computer was for printing my final images, the images that I used are below. I chose these three images in particular because they are logos of brands that, I believe, we see in our everyday lives. I also didn't want to stick with one theme, for example fast food places, as this would become predictable.

I printed these three images onto A3 sized photo paper using the college professional printer, in order to do this there are a few things that I had to do on photoshop first, here are some screenshots of my settings.

 

So first of all you have to check that the document size is correct for the size that you want to print, this image isn't ready yet for printing at A3 so I had to make a few changes (I can do this because I have loads of pixels to play around with!)

   

I changed the longest side to 42cm (which is right for A3 printing)

 

I then changed the resolution to 300, this is perfect for printing and is what the printer is also set to so it is compatible. Once all of this is done click OK

  I then opened up the print dialogue box where I also have to change a few settings. In the screenshot above I am changing the paper size to the correct paper that I had (A3 sheet)

The next thing I did was to make sure that Photoshop controlled the colours, I then had to select the correct printer profile (this is what links the paper with the printer with the computer and they all work as one!)

With all of those settings changed I was then ready to print, all that was left to do was to press the print button.

Darkroom: Grades

Grade 1

Grade 2

Grade 3

Grade 4

Grade 5

Image & Text

Development Plan

My idea is to create a series of images that address stereotypical views of people who live on council estates. I am doing this because I was brought up and still to this day live on a council estate and I’m sick of the way that some people, who may I add have never even been on a council estate, stereotype and comment on the ‘sort of people’ that live on them – in front of me completely unaware that I am actually from there myself, until I inform them and this is my way of expressing that photographically!

 I am going to convert this idea into a series of images aimed to provoke and challenge the audience by taking silhouette portraits and adding in provoking text (including some of the most memorable comments that I’ve heard made before) on Photoshop.  The significance of having a silhouette image combined with ‘judging’ text is aimed to visually suggest that the viewer cannot see the person that has been stereotyped so therefore questioning how they know if it is true or not. I’m planning to approach this by over stereotyping because I believe that the outrageousness will get more of a reaction from the audience.

Technically, I intend to achieve this by taking a series of silhouette portrait images of different people in the studio –This will be achievable by the use of high key lighting with only the background, that will be white, lit by two flash heads with umbrellas, no light is to hit the model at all, to ensure complete non-identification.

Once I have obtained, reviewed and am happy with the images I have captured I am going to transfer the RAW files on to the computer where they will be opened in the Photoshop RAW dialog box where I will administer slight adjustments to ensure they’re perfect for this project before opening them in the regular Adobe Photoshop environment where I will add in text. Before applying text I need to find appropriate fonts for this type of work, I can do this by browsing the ones already included in Photoshop or by downloading new ones from the Internet. When all of the text is added and the final image files are ready I am going to export them as TIFF files.

I will present the images as A3 sized prints, printed by myself on the professional photo printers that I have access to. I am also going to display my final images digitally online, on this blog as well as my website and flickr account.

 Online Research

Below are three examples of silhouette portraits that I've found from flickr.com.   



© Julian Chan, Flickr

This is an image that has been taken in a studio, I have chosen to include this image into my reseach as you can still see some colour, so it isn't a complete silhouette -something that I find quite interesting although it's not something I'm planning to use for my final images. It is also very clear what is going on in this image.  


© Lisa Swahn, Flickr

Another studio shot, this time there is no colour on the main subject at all, this making the image seem flat -An effect that I'd like to achieve in my own work.


© flallier, Flickr

The final image that I have chosen to include is, as you can see, different from the other two it seems to have been taken on location giving this image more context and a touch of mystery - this isn't entirely relevant to my own work but I feel it is an area that I could come back to and explore at another time.

My Experimental Images

Here are few of my own images, these images were taken in a studio, they were for a work assignment but I've decided to use them for this experiment. When I shot these images I set up the equipment to light up the models that I was photographing but for this project I want silhouette images to conceal the identity of the people I am photographing. This is just to make the statement that the viewer can't see the model therefore can't possibly know if what I'm going to say is true or not.  So that's where this experiment happened, I know how to set up high key lighting in the studio to create the silhouette effect but I thought 'how else can I do this?'

Screenshot: Adobe Photoshop CS5

Screenshot: Adobe Photoshop CS5

So here's what I've done here: After I opened up all all of the images in Adobe Photoshop I went through them one by one, repeating the same process.

I went into Layers and created a new Curves adjustment layer, once the dialog box had opened up I moved the point on the right hand side from the top right corner to the bottom right corner, this changing the output from 255 (white) to 0 (black)
this resulted in the image turning black, with no detail at all.

Screenshot: Abode Photoshop CS5

The next part of the process was to invert the new layer adjustment, I did this by selecting the layer mask (which at the time was a white square, as seen in the screenshot on the right) and used the keyboard shortcut 'command I' ( I was on a mac) the box then turned black and the image changed back to how it was before I applied the layer. All that is left is to do now is to 'paint' the adjustment back in, I did this by selecting the paintbrush tool changing the primary colour to white and, making sure that the mask is selected, painting the adjustment in on the actual image. I decided to use a feather edged brush to achieve, in what I'd like to call 'ghostly edges'

I showed one of the models the final result and she couldn't identify that the image was actually of her so that proves that the result is quite successful for what I'm aiming for!

Ideas for the text

 
Here's a copy of my notes on the different stereotypes that I can think of that fit and the combinations of how I think it will go together. Just click on the image to see it enlarged.

I think I'm going to go with the 'formula' idea first and see how that goes, the only definite thing at this stage is that the text will be exaggerated to provoke the audience.

Difficulties Booking the Studio

I'm having difficulties in booking the studio for my shoot, I have my plan and everything ready but all of the time slots have been taken up, it'd be so much easier if I had access to studio equipment from home!

I hadn't booked the studio before because I wanted to make sure that I had sorted out the models and made sure that the time was convenient for them, also to try to avoid unnecessary booking of the college studio to prevent others from using it. I think for next time I will have to book anyway and if the models can't make it I'll have to put together a backup plan or just improvise at the time.

With the deadline fast approaching and no time slots at all until after the assessment I am going to have to use the images that I experimented with earlier to visually represent my idea and explain exactly what I was going to do and talk about the difficulties that I've faced. So I am now going to add in the text on to the images from before and try to get them printed in time for the deadline -If I can't do this then I will have to present them on screen.   

After the assessment I plan to do the shoot and get the final images edited and printed at A3 size.


Adding Text

As you can see I have used the images that I experimented with earlier on in this post.

I chose to include the 'Council Estate =' formula idea with the quotes as it gives the viewer more information, therefore giving them more of an understanding of how to interpret what my work is about.

The quote didn't really stand out when it was just placed on to the background so I decided to add in a red rectangle shape, I changed the blend mode of the shape from 'normal' to 'color' - this made the shape translucent and gave a nice effect when touching the edges of the silhouette, now all that was left to do with this area was to place the quote text on top of the shape.

I wanted to create the effect that the 'council estate =' idea was stamped on to the silhouette to visually represent stereotyping, I achieved this by picking a different font from the one I had used before so it looked a little out of place. I then went into the blending options and selected 'stroke' this gave me a new dialog box where I could pick the colour and change various options for the 'stroke' effect, I changed the colour to red and changed the size of the effect to make it stand out. Once I had completed this for one image I just copied it onto the next and changed the text to keep things consistent, to complete the effect I rotated the "stamp" text differently for each image.

 

Submitted Work

As you can see I have added one more piece of text on to my images before submitting, I have included this text (which says 'OR DOES IT?) to prompt the viewer to question what the images are saying, I have done this because it became apparent to me that some people found it difficult to interpret what I was trying to do when looking at the images from before.

I am going to present my final images on screen because there isn't enough time left for me to print before the assessment.